How to Start a Salon Business: A Step-by-Step Guide

Are you ready to start your salon business but don't know where to start? Follow these simple steps to plan, launch, and grow your business.

Below is a FREE downloadable salon business plan document that you can fill in. You can use it to help you organize and plan your new business.

Step 1: Plan Your Services

The first step in building your salon business is outlining the services you’ll provide. Will you focus on basic haircuts and blowouts, or will you offer extra services like color treatments, extensions, or skincare? Consider the needs of your target audience—men, women, or both—and tailor your offerings accordingly. Well-thought-out services set the foundation for a profitable and sustainable business.

Step 2: Research Legal Requirements and Licensing

Salon businesses may require specific licenses or permits depending on your location. Be sure to research the legal requirements in your area, including insurance and certifications needed to handle hair products, chemicals, or offer specialized services like waxing or facials.

Step 3: Get the Right Equipment

High-quality equipment is crucial for delivering top-notch salon services. If purchasing new equipment feels overwhelming, consider leasing through a service like Clicklease. This option gives you access to professional-grade chairs, styling tools, and other essentials without a large upfront investment, allowing you to keep cash on hand for other business expenses. Leasing ensures you can work efficiently and meet customer expectations from day one.

Step 4: Equip Your Salon

Once you have your primary tools, make sure your salon is stocked with all the necessary supplies. Beyond styling tools and dryers, you’ll need hair care products, skincare items, safety gear, and other essentials that are vital for providing comprehensive salon services. Properly organizing your salon and having a comprehensive supply set-up can boost your productivity and help you tackle appointments of any size.

Step 5: Cultivate Your Brand

A strong, recognizable brand can set you apart in the competitive salon industry. From your company’s name and logo to your uniforms and salon decor, every detail should reflect professionalism, reliability, and expertise. Make sure your brand is memorable and easy to recognize.

Step 6: Launch Your Business and Start Styling!

You’re ready to go! Start promoting your business by reaching out to local clients through both traditional advertising (flyers, business cards, etc.) and online marketing (social media, Google listings, etc.). Word-of-mouth referrals are also key, so providing excellent service from the beginning can help you build a loyal customer base quickly. Focus on exceeding expectations, and watch your client list grow!

Download Your Free Salon Business Plan Template!

To help you get started, download your FREE salon business plan template. This comprehensive guide includes sections on services, financial planning, market analysis, marketing, sales, and more. Use it to map out your business goals, stay organized, and build a strong business.

[Download your free Salon Business Plan here] and take the first step toward building a thriving salon business!

With Clicklease, you can streamline the financial side of your business and get the equipment you need to deliver exceptional salon services without draining your cash reserves. By following these steps, you'll be well on your way to building a successful salon business. Happy styling!